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Articles
"A
New Chapter for the Barbizon ", New
York Times, © Josh Barbanel, 3/19/06
THE 700 tiny rooms at the old Barbizon Hotel for Women, the romantic neo-Gothic
brick-and-sandstone tower on the bustling corner of Lexington Avenue and 63rd
Street, were never much to write home about.
The rooms were small boxes with just enough space for a bed, a desk and
dresser and one small window (bathrooms were shared). But they served as the
sheltered entry point into society, business and the arts in New York for
several generations of proper young women. Men were not allowed above the second
floor.
Grace Kelly, Ali MacGraw, Candice Bergen and Liza Minnelli stayed in its
rooms, but after the last 25 years of use as a conventional hotel, and a series
of renovations that obliterated the grand old lobby and some public rooms, there
is little left of the old Barbizon — except for the 14 women, all long-term
tenants in their 50's to their 90's, who still live there.
Now as the 23-story hotel, like many others across the city, is being
converted to condominiums, interior room design has finally come to the fore at
the Barbizon. It has become a key element of a plan to create and sell 66 large
apartments, giving it a whiff of elegance to suggest the romance and detail and
pricing of prewar New York. Prices range from about $1 million for a one-bedroom
to $15 million for a 5,300-square-foot duplex penthouse.
The challenge for the developers, BPG Properties, which had until recently
operated the Melrose Hotel on the site, and Prudential Douglas Elliman, which
created the marketing plan, was to convey a sense of Upper East Side grandeur
and pricing on a traffic-choked intersection, on the edge of Midtown, where many
rooms lacked the high ceilings of many of the grand old Park Avenue co-ops.
The solution, said Nancy J. Ruddy, a principal of Cetra/Ruddy, the
architecture firm, was to develop graceful designs, with a high level of finish
work. The building has been draped in scaffolding, while the windows are being
enlarged and replaced with French casement windows more than six feet high.
Apartments were designed with foyers and long galleries to create a sense of
spaciousness, and deep crown moldings and nine-inch-high baseboard moldings were
shaped to give the apartments a feeling of lift and height. Dining rooms and
libraries are connected to living rooms and galleries with French doors.
Details, from solid rosewood floors, to limestone flooring in the kitchen, to
marble walls in the bathroom, were specified to suggest Old World elegance and
give it some marketing appeal, along with touch pads on walls and Web-based
tools to control lights, heating and audio while residents are away.
The history of the Barbizon hasn't always been one of show business romance.
It was built as a "Club Residence for Professional Woman," in 1927. It took in
male residents in 1981 and was renovated over many years to reduce the number of
hotel rooms, eventually to 306.
A group led by Ian Schrager bought it in 1988, and set out to turn it into a
Manhattan Hotel Spa. It was sold at foreclosure in 1994, but a group led by Mr.
Schrager bought it back again four years later. Three floors of space, including
the original Barbizon pool, was rented to an Equinox Fitness Club, which is
still there. The site was sold to Berwind in 2001. The company converted it into
the Melrose Hotel, just as the New York condo market was accelerating.
The condo project, known as Barbizon/63, includes some one-bedroom
apartments, but consists mainly of two- and three-bedroom condos. It includes
several unusual penthouses: One has a double-height ceiling with light streaming
through 14-foot high decorative rosette windows. Another has large terraces
surrounded by Moorish arches of brick and sandstone.
The condo also includes several smaller apartments where some of the longtime
residents of the hotel still live. In 1980, the hotel had 110 long-term
residents. Joseph Nahas, project executive for BPG Properties, an affiliate of
the Berwind Property Group, said that several residents took a buyout just
before construction began, leaving 14 current residents protected by
rent-stabilization or rent-control laws, who will be able to buy their
apartments or stay on as renters. Their rents range from $113 to $424 a month,
according to the offering plan.
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